Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI

Single Grain

APRIL 27, 2025

The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. According to industry research , 30% of agencies, brands, and publishers have fully integrated AI across their media campaign lifecycle, with those who haven’t yet adopted these technologies falling behind.

A/B Testing

Single Grain

JULY 27, 2025

The platform’s unique ability to deliver click-through rates of 2-3.5% Finding the right LinkedIn ABM campaign management partner can transform your B2B marketing results, but with hundreds of agencies claiming expertise, making the right choice requires careful evaluation. Ready to transform your ABM strategy?

Retargeting

Single Grain

JULY 1, 2025

Businesses like Factors.ai and Gotoclient experienced lower CPCs and higher CTRs with LinkedIn Conversation Ads. Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary.

Conversion

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing

Single Grain

JUNE 17, 2025

Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8%

Conversion Rate

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion

Single Grain

JULY 25, 2025

Best For: Companies seeking to leverage intent data for more precise targeting and higher conversion rates. #9. For example, a B2B SaaS company spent $73,285 in 15 days and closed $153,000+ in new deals by using LinkedIn’s advanced Matched Audiences for retargeting combined with funnel-specific messaging optimization.

SEO

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ?

Agency

MNTN

JUNE 23, 2025

We targeted our CRM and retargeting lists to make sure these product-focused ads were reaching folks who already had some familiarity with MNTN. Before joining MNTN, he worked at several advertising agencies managing paid media for clients ranging from SMBs to Fortune 500 companies across industries like B2B and CPG.

A/B Testing

Single Grain

AUGUST 8, 2025

Proven Success Patterns: Companies like Mixpanel achieved a 98% increase in lifetime value from paid channels and a 13% lift in ad click-through rates by using ABM platforms for precise account segmentation and coordinated retargeting campaigns.

Marketing

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Analyze channel performance, customer acquisition costs, conversion rates at each funnel stage, and customer lifetime value by segment.

Marketing

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. This article will delve into essential strategies that can help elevate your YouTube advertising game.

A/B Testing

Single Grain

APRIL 20, 2025

” Create specific segments for customers browsing high-priced or tariff-affected products, and develop retargeting strategies that address their potential hesitation. As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates.

Marketing

Single Grain

MAY 30, 2025

Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. However, these rates vary dramatically by sector and campaign quality.

SEO

Single Grain

JANUARY 8, 2025

If you’re looking for help from an agency in scaling your ABM strategy, connect with our team at Single Grain. Display ads: Use retargeting and programmatic ads. ABM’s goal is to create long-lasting customer relationships, so the final stage is building those connections and retaining accounts.

ROI

Single Grain

JULY 8, 2019

Then, of course, almost all advertising platforms today provide retargeting capabilities to reach prospects who have already shown interest in a product, service or brand. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features.

Agency

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? conversion rate with MNTN Performance TV. A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2

Retargeting

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? conversion rate with MNTN Performance TV. A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2

Retargeting

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. It’s a good question!

CPC

Single Grain

APRIL 6, 2022

If this situation resonates with you, your business needs to implement a conversion rate optimization (CRO) process. If your company can’t handle that much work, a CRO agency can help you. In this article, we'll look at what a CRO agency does, what the top companies in the space are, and how to pick one for your company.

Agency

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency

Digiday

FEBRUARY 6, 2023

On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S. from 2022, according to eMarketer.

Retargeting

Single Grain

MAY 10, 2022

Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? Talk about exhausting!

Agency

Single Grain

MAY 18, 2022

That's where a lead gen digital agency can help. In this post, we'll not only provide a curated list of the top 5 lead gen agencies, but also the benefits of hiring such a company and how to choose the right one for your brand's goals. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? How to Choose a Lead Gen Agency.

Agency

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.

Conversion Rate

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency

Single Grain

JUNE 8, 2023

Dive Deeper: Best Facebook Ads Agency: The Top 5 Choices for 2023 1) Ad Account Structure Auditing the ad account structure is essential for ensuring efficient campaign management and optimization. ✅ Ad Account Access Verify the access levels granted to different team members or agencies.

Retargeting

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. B) Set Your Budget Next, it’s time to set your budget.

CPC

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Agency

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.

ROI

AdvertiseMint

FEBRUARY 17, 2024

Monitor key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate. Schedule your ad sets to appear during peak times, maximizing engagement and potential conversions. Retarget for results. Increased conversions. How can retargeting campaigns contribute to successful scaling?

Retargeting

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources. It’s about increasing the efficiency of acquisition. Instead of reducing expenses, you can: Mix channels and experiment with approaches.

Marketing