Single Grain

JUNE 16, 2025

Brand lift studies: Measuring impact on brand awareness and consideration. Users exposed to consistent messaging across email, social media, and display advertising show higher conversion rates and lifetime value. Synthetic control groups: Creating statistical control groups for more accurate testing.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 As a result, contextual is best used as one part of a multi-tactic cookieless targeting approach.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

VideoWeek

MAY 13, 2024

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

VideoWeek

JULY 12, 2024

” Omnicom Launches New AI Content Offering ArtBotAI Agency holding group Omnicom this week announced the launch of ArtBotAI, which it describes as a next-generation intelligent content platform that leverages generative AI and large language models. percent year-on-year, video and display advertising revenues both fell.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52