From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns
Ad Monsters
SEPTEMBER 15, 2024
Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Since Kamala Harris entered the race, 91% of ad sellers have reported a surge in demand for national political ads, while 75% have seen growth locally.
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