Paleo AdTech

APRIL 25, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It This is a formula Advertising.com later mastered.

CPC 105

CPC CPM Ad network CPA 105

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Affiliates 100

Affiliates Marketing CPA ROI 100

Paleo AdTech

DECEMBER 10, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It This is a formula Advertising.com later mastered.

CPC 52

CPC CPM Ad network CPA 52

VideoWeek

OCTOBER 6, 2023

“There is also a clear trend in ad strategy between the publications that perform well on this index, with many ranking highly relying more on subscriptions, donations and affiliate revenue,” noted Baytree. “Towards the bottom of the table, there is a much higher reliance on invasive advertising which clearly reduces their scores.”

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98