Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. It’s also worthwhile to monitor your CPA along with lead quality and/or sales volume.

Affiliates 101

Affiliates Marketing CPA ROI 101

SODP

MAY 22, 2023

If the ad meets the publisher’s approval, it’s displayed to the website’s audience and advertisers pay based on the agreed compensation model — the most common of which are cost per click (CPC), cost per mille (CPM) and cost per action (CPA). Pages that perform poorly are less likely to perform well in the SERPs.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Lemonads

JUNE 16, 2020

Most used channels for lead generation: Email marketing Content marketing Affiliate marketing Search engine Social media According to several studies, email is one of the most used online marketing channels to attract new potential customers. Your content will have to be SEO-friendly, but also interesting for your audience.

CPL 52

CPL Brand Awareness Affiliates Banner 52