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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Benefits of Performance Marketing. Create Performance Targets.

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7 Steps to a Successful Performance Marketing Strategy

MNTN

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. With performance marketing, payment depends on specific actions, and you have the ability to quantify each campaign. Create Performance Targets.