Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 69

Geo targeting Retargeting A/B Testing Conversion 69

Martech

MAY 13, 2022

Go local with geo-targeting. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms. These include the ability to create mobile-focused ads, retarget mobile users, and track and analyze customer behavior on mobile devices. Think outside the banner.

Marketing 127

Marketing Banner Retail Geo targeting 127

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

AdExchanger

NOVEMBER 20, 2024

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway?

Retail 91

Retail Media Geo targeting Advertising 91

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Single Grain

AUGUST 24, 2023

Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. Rather than earning visits organically, businesses can buy visits to their site.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. Finding a paid media buyer who can handle multiple advertising channels is quite hard.

Agency 52

Agency Media Ad network Retargeting 52

Lemonads

AUGUST 30, 2020

Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. RevContent is often called the top growing native advertising platform since they are improving a lot! RevContent Vs Taboola! That’s right! It’s RevContent free?

CPC 52

CPC CPM Native Advertising CPA 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

APRIL 4, 2022

They have an expert social media marketing team that leverages analytics to create a personalized Facebook retargeting strategy for maximum leads and conversions. With over 450 digital marketing experts in their team, WebFX is a leading data analytics company to fulfill your business advertising goals. Pay per click advertising.

Agency 52

Agency SEO Conversion Rate ROI 52