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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

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How Publishers Can Make More Money With AdTech

Clearcode

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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RPM vs CPM

Monetize More

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Are you looking to get started with CTV advertising ? If there was ever a right time for publishers to join the CTV advertising market, it is now. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising? How Does CTV Advertising Work?

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized.