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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

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Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. AdSense comes with many advanced features give you full control and access to thousands of advertisers. Viewdeos Viewdeos helps publishers monetize traffic through video advertising.

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8 best ad networks for small publishers [& fast approval]

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This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. If your blog’s getting a decent amount of traffic from tier–1 countries then partnering with this advertising network will be the best decision you make. per thousand impressions for rich media banners.

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Top 10 Interstitial Ad Networks for Publishers [2022]

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If you’re not new to programmatic advertising, you may know a little about Google AdMob. AdMob maximizes impression value for more ad revenue. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 100% fill rate guarantee for publishers’ mobile inventory. InMobi for Interstitial Ads.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

What Is Video Advertising? You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

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What’s the difference between RPM and session RPMs (RPS)?

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RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. Get started here. Let’s talk.