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CPM vs eCPM

Monetize More

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

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In-App Advertising Revenue Models: CPA vs. CPM

Playwire

App publishers have a few available online advertising revenue models available to them, the two most popular of which are: Cost Per Acquisition (CPA) and Cost Per Mille (CPM) models. Combining both models and forcing them to compete against each other provides the best overall in-app advertising revenue for app publishers.

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CTV Measurement: 8 Metrics & KPIs to Track Success

MNTN

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

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What is CPA Advertising?

Lemonads

A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. CPA stands for Cost Per Action. CPA is the cost measurement of a specific digital action.

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How to integrate CTV with other PPC channels for a full-funnel growth loop

Martech

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Thats fine as long as youre monitoring the numbers; presumably, youll have tested that messaging on lower-CPM channels before rolling it out to CTV. Its digital targeting functionality.

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What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? Why Use CPM?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT advertising isn’t some distant trend; it’s the new baseline. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. What is OTT Advertising? Every OTT ad falls under the VOD umbrella, but not every on-demand stream carries OTT advertising.