Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world?

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. These platforms collect, store, and manage first-, second-, and third-party user information.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. In 2022, we are facing a cookieless future of advertising. The death of device ID.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? Or maybe you’re interested in expanding your existing online ads. If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. They can also be in video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52