Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
Adweek
NOVEMBER 1, 2024
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive.
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Ad Rants
OCTOBER 28, 2024
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector.
AdExchanger
OCTOBER 31, 2024
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference
Adweek
OCTOBER 31, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
OCTOBER 30, 2024
With generative AI sparking cultural debates, recent events reveal its darker side—from copyright controversies to a tragic AI chatbot incident. This cautionary tale underscores the need for publishers to protect young users as AI becomes a vital tool. In just a few short years, AI has developed so intensely and quickly that publishers, advertisers, and the public are all taking a closer look at its impact on media and society.
Martech
NOVEMBER 1, 2024
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.
Adweek
OCTOBER 28, 2024
WLOX anchor David "Dave" Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. "I'm no longer at WLOX as of 10-25-24," Elliott wrote on his Facebook page. "The corporation doesn't like my political views." The view in question was expressed on X in a video that.
Seth Godin
NOVEMBER 1, 2024
Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be fooled by them. Vaporware, false deadlines, fake budgets, unrealistic promises and straight out con jobs persist because at some level, we demand them. Divisive arguments, mob enthusiasm and simple lies work surprising well. False hope delivers a benefit in the moment, while the reality we have to live with doesn’t arrive for weeks or months.
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Ad Monsters
OCTOBER 29, 2024
The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. In an unsurprising move, the IAB and friends are taking up the welcome mat from under the FTC’s Click to Cancel rule. The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC ) to block its new C
Martech
OCTOBER 31, 2024
Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.
Adweek
NOVEMBER 1, 2024
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their.
Seth Godin
OCTOBER 30, 2024
Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention. The most direct way to improve your writing is to make your sentences shorter. I was reading a magazine article yesterday and was rapidly losing interest. The topic appealed to me, but I couldn’t keep reading. Then I noticed that halfway through the first column, I was still on the same sentence.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 1, 2024
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.
Martech
OCTOBER 31, 2024
People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.
Adweek
OCTOBER 30, 2024
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or.
illumin
OCTOBER 31, 2024
The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 28, 2024
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead. The post Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech Wave appeared first on AdExchanger.
Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
Adweek
OCTOBER 31, 2024
The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK. The Pro Shop feature promises free.
Seth Godin
OCTOBER 27, 2024
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know, or admire, or recognize.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
OCTOBER 31, 2024
Ampersand leverages data clean rooms to connect its vast multiscreen inventory with granular audience insights, helping Multichannel Video Programming Distributors (MVPD) partners drive impactful targeting and measurement in advanced TV. Data clean rooms emerged as a privacy-enhancing solution for advertisers, allowing valuable audience insights without exposing consumers’ PII.
Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Adweek
OCTOBER 28, 2024
Secondhand marketplace ThredUp's recent generative AI tools--including visual search and chatbot Style Chat, both launched in August--are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item.
AdExchanger
OCTOBER 27, 2024
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […] The post Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
OCTOBER 30, 2024
The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX. When building ad revenue strategies, publishers need to prioritize user experience.
Martech
NOVEMBER 1, 2024
Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.
Adweek
OCTOBER 30, 2024
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: "Now that the streaming industry is starting to mature, it's funny how we are circling back a little bit to the original model." Brandon Katz, Parrot Analytics During the 76th Emmy Awards last month, actress Jean Smart.
AdExchanger
OCTOBER 31, 2024
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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