Sat.Nov 09, 2024

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Dumbing it down

Seth Godin

There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say a magic word and move on.

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Christmas adverts 2024, MP Tourism and more: creative roundup of the week

Bhatnaturally

Every year, Christmas themed ads are the highlights of the global advertising calendar. The festive season naturally seeks a spike in consumption across categories and hence many brands invest in campaigns to be in the consideration set. UK retail brands such as John Lewis, M&S, Lidl among others dominate the buzz around such campaigns. This [.] The post Christmas adverts 2024, MP Tourism and more: creative roundup of the week appeared first on Bhatnaturally.

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