Advertising Audience Direct Data 
OpenX
JULY 16, 2025
Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success , citing segmented audience targeting and real-time decision-making as significant hurdles.
PubMatic
MAY 27, 2025
As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Together, we can redefine the future of CTV advertising.
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OpenX
JANUARY 14, 2025
During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. A tool historically used by our data partners and internal teams is being revamped to meet the unique needs of agencies and brands.
MNTN
MARCH 19, 2024
It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?
PubMatic
SEPTEMBER 26, 2023
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.
Ad Monsters
FEBRUARY 20, 2024
They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. First-party data has yet to prove to be the panacea many had hoped for, but when combined with other tools and strategies, some publishers, like Snopes.com, find it very useful.
Martech
JANUARY 13, 2022
Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Direct mail. Digital advertising. Social media.
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