VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

MARCH 24, 2023

Showheroes Partners with Lumen, Adelaide on Campaigns Verified for Attention Ad tech firm ShowHeroes has partnered with attention research companies Lumen and Adelaide Metrics to verify campaigns. The relationships grant ShowHeroes’ advertisers the option of running their campaigns on third-party attention models.

Media 52

Media Entertainment Ad Inventory Retail 52