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AdExchanger
NOVEMBER 21, 2023
I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.
Ad Monsters
JUNE 23, 2022
There were many exciting and impactful discoveries if you’re in ad tech land like us. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Netflix Chatted With Google About T heir Ad Business.
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Ad Monsters
NOVEMBER 16, 2022
It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech.
YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
InMobi
JANUARY 23, 2022
By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023.
InMobi
NOVEMBER 23, 2021
Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.
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