article thumbnail

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply

AdExchanger

Our verification service filters out 99.9% Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.

Ad Tech 97
article thumbnail

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Predictions 2022: What you need to know about Ad Tech

Flashtalking by Mediaocean

Head of Client Ops Flashtalking by Mediaocean “As the online and physical consumer journey continues to merge and digital platforms’ advertising capabilities further develop, brands will need to ensure they are using seamless and consistent messaging, and a unified creative approach across platforms, while also considering demographic differences.

Ad Tech 52
article thumbnail

The Crazy Advertising Technology Landscape

InMobi

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. What specific websites/apps the ad ran on.

article thumbnail

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.