AdExchanger
MARCH 11, 2024
Our verification service filters out 99.9% Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.
Ad Monsters
MARCH 27, 2024
Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”
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Flashtalking by Mediaocean
DECEMBER 13, 2021
Technology developments will look to mitigate challenges such as individual overexposure with tools like cross-platform frequency management, and verification services to monitor channels vulnerable to fraud, such as CTV.” “The
InMobi
JUNE 5, 2018
Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign.
Digiday
MARCH 12, 2023
Speed reading Digiday senior news editor Seb Joseph, senior ad-tech reporter Ronan Shields and media editor Kayleigh Barber teamed up to examine the progress, and lack of, that The Trade Desk’s Open Path offering for publishers has made since launching last year.
Monetize More
MARCH 2, 2023
With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.
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