ad-tech-ecosystem teads 
VideoWeek
MAY 12, 2023
Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.
VideoWeek
OCTOBER 13, 2023
In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. And the broadcasters say the backend technology has been designed to accommodate similar pooling of content across Europe. percent organic growth in Q3.
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VideoWeek
MAY 27, 2022
Video Drives European Ad Spend Growth. IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020.
VideoWeek
DECEMBER 16, 2022
In this week’s Week in Review: Netflix struggles to fulfil its ad commitments, publishers see steady revenue growth, and Amplified Intelligence acquires AttentvAds. Netflix Stock Drops After Reports of Low Ad Uptake. The Week in Tech. Twitter Blue to Halve Ads. Top Stories. They can’t deliver. Percent in Q3.
VideoWeek
MARCH 11, 2024
The new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. Adalytics however identified $10 million worth of that brand’s ad spend ending up on MFA websites, and as a result ran a wider study into MFA. and/or Jounce Media to be MFA.
Ad Monsters
JUNE 29, 2022
However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.
VideoWeek
JANUARY 6, 2023
In this week’s Week in Review: Roku starts making its own TVs, YouTube gets in the sports rights game, and Twitter relaxes its policy on political ads. The agreement marks another sports rights victory for big tech against their traditional home on pay-TV. ” Twitter Reverses Ban on Political Ads. The Week in Tech.
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