Remove ad-tech-ecosystem google-adsense
article thumbnail

MonetizeMore Wins Google Innovation Award for 2022 [2X in a row]

Monetize More

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations.

article thumbnail

Should I run AdX only, Header bidding only or both?

Monetize More

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

article thumbnail

What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. So, let’s dive in. What Is Protected Audience API?

article thumbnail

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

article thumbnail

Insider Publisher Tips: What Is Ads.txt and What Is It Used For?

Lemonads

For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. This is because a more transparent affiliate ecosystem makes it harder for deceitful actors to sell counterfeit traffic and perform other types of fraud.

article thumbnail

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering.

Ad Tech 98