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Digital Advertising Guide

Adtelligent

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Source: inmobi.