AdvertiseMint

OCTOBER 24, 2023

This real-time bidding is just one type of programmatic advertising. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52