Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. The more specific the targeting, the higher the cost.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Adtelligent

MAY 26, 2021

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. There is no need for a middleman, and the data is easily accessible. Availability.

Cookies 52

Cookies GDPR Non-Profit Audience 52