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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52
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How Data Decentralization Will Shape the Future of Programmatic

PrograMetrix

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52
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What Are the Tradeoffs Between DMPs, MDMs and CDPs?

Ad Monsters

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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Weekly Roundup: Google Topics API, IAB’s TCF, Axios Pro, and Many More

Automatad Inc.

Podcasts’ ad spending increases by 21% in the U.S. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.

Cookies 52
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How ad tech CEOs ride out a recession, according to Ogury’s new CEO

Digiday

We’re already performing better than a lot of the other ad targeting systems out there. None of our growth plans are going to be slowed down by any financing capacity. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023.

Ad Tech 69
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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The Nordic streamer also raised its year-end subscriber target from 7 million to 7.3 Ad of the Week. The Week in Tech.

Ad Tech 52
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The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52