Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. European Commission opens investigation into possible anticompetitive conduct by Google and Meta, in online display advertising – European Commision.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Clearcode

MARCH 23, 2023

A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e. a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MAY 10, 2023

For most people, when they think of data clean rooms and applications for programming advertising and media, one of the key parts of the whole process is being able to match two different data sets together. We’re talking about sensitive data, we’re not talking about third-party cookies, right? So, it really is agnostic.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52