Ad Monsters

SEPTEMBER 8, 2022

According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. . Google will hash that ID and pass it through to buyers for auction.

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 17, 2024

Bob Iger says Disney has Dramatically Cut Linear TV Spending Disney’s CEO Bob Iger said this week that the media company has dramatically cut the amount of money it invests in its traditional TV business, as it focussed more on its streaming unit Disney+, which turned a profit for the first time in its most recent quarter.

Retail 98

Retail Media Ad Tech Audience 98

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

Martech

MARCH 1, 2024

The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.

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Cookies First-Party Cookies GDPR Pop-Up 125