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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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RPM vs CPM

Monetize More

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52
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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. How Does SSPs Benefit Publishers?

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The Best Mobile Ad Networks For 2023

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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.