Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Specifically: Translate ABM brand awareness from target accounts into website traffic. How are you tiering targets?

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

AdvertiseMint

OCTOBER 13, 2023

Compare performance – Look at click-through rate, sales, signups, etc. These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. Clicks – Clicks on your CTA or link. CTR – Click-through-rate – Clicks divided by Impressions.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

JANUARY 3, 2024

Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness. Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. ’ Here you can see the CTR for individual pages/posts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. It can generate revenue in addition to growing brand awareness.

Advertising 52

Advertising Retargeting Impressions CPC 52

Karola Karlson

FEBRUARY 1, 2021

On the other hand, promoting B2B or SaaS Facebook ads outside of office hours is likely to make those ads’ CPC higher. Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Chai lovers are more likely to click on this ad. But do you really?

CPC 52

CPC CPM Click Through Rate Audience 52