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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. It is also important for publishers to consider the format of their ads.

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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. click rate (exceeding industry benchmarks).

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website. ’ Here you can see the CTR for individual pages/posts.