Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More
Automatad Inc.
MARCH 23, 2022
The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Audiences Constantly Look For Ways to Bypass Website Paywalls. Financial Times’ Brand Lift Strategy. AdTech Trends.
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