VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

VideoWeek

JULY 1, 2022

The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. Deliveroo is expanding its advertising offering on the website and app, the company has announced. The Week for Publishers.

eCommerce 52

eCommerce Cookies GDPR Media 52

VideoWeek

NOVEMBER 10, 2023

In July, the Daily Mirror owner said energy prices had driven up the cost of printing newspapers by 60 percent. The tools allow advertisers to create backgrounds, image adjustments and variations of ad copy using text prompts. On Wednesday, the company warned that inflation would push into 2024.

Video Ads 52

Video Ads Impressions Viewability Media 52