How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers
Ad Monsters
JULY 30, 2024
Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. What is Bid Shading?
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