Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Clearcode

AUGUST 8, 2023

And, tokenization replaces sensitive data — e.g., e-mail addresses — with non-sensitive tokens, securing data in case of data breaches and identity theft attempts. By adopting differential privacy, federated learning, and homomorphic encryption , SSPs can effectively protect user data while optimizing ad placements.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52