illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media 66

Media Ad Inventory Video Ads Advertising 66