UK finally opens antitrust probe of Google’s role in the adtech stack
TechCrunch Ads
MAY 26, 2022
The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.
Let's personalize your content