Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
Digital Remedy
FEBRUARY 16, 2022
The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.
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