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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

APRIL 19, 2022

Frequency capping : Add this feature so the same ads aren’t promoted over and over to the same person. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode. Local products could be targeted just to local people. Contact us today to learn more.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. The broadcaster sends a message to the app announcing that an ad placement opportunity is near.

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