What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?
Clearcode
FEBRUARY 25, 2022
The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Thanks to the HbbTV standard, viewers can interact with ads by pressing a single button on the remote control.
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