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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. The broadcaster sends a message to the app announcing that an ad placement opportunity is near.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

APRIL 19, 2022

Due to these limitations, traditional publishers are increasingly launching homegrown ad platforms to drive new revenue and future-proof their ad offerings. What type of ad product could traditional publishers build? Examples include: Weather.com - Weather.com shows engaging, high-qualty in-app native ads as users scroll.

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