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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56
Cookies First-Party Cookies Ad Exchange Marketing 56
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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies.

Cookies 90
Cookies First-Party Cookies Audience Retargeting 90
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