Ad Server Finance Impressions 
Monetize More
JUNE 20, 2025
Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. This article unpacks how custom CRM development can align revenue-critical functions, sales, AdOps, and finance for smarter, more scalable growth. The result?
VideoWeek
JUNE 6, 2025
The Week in TV Sequoia Capital Leads $100 Million Investment in Mubi Mubi, a UK-based streaming service specialising in international, independent and arthouse cinema, has raised $100 million in growth financing led by Sequoia Capital. million in the previous quarter, with 23 percent of subscribers on the ad tier. million (24.8
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Ad Monsters
APRIL 18, 2024
Here are five things publishers should be doing to shore up their finances. 5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties.
Paleo AdTech
SEPTEMBER 3, 2024
Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.
Ad Ops Hero
JANUARY 25, 2021
Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.
Ad Monsters
MAY 2, 2024
The goal is to reduce the inventory each demand partner isn’t likely to want, and to send them impressions they have an interest in purchasing. So whether that is finance, operations, the number of people you hire to staff a particular office, all of these things add up to make a big difference.
Monetize More
JUNE 28, 2022
What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.
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