Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. publishers).

Header Bidding

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1

Ad Server

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. The ad exchange compares and analyzes all the bids received against your requirements, such as floor price and line items.

Ad Exchange

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Brid.tv

DECEMBER 21, 2022

Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users.

Mobile Ads

Ad Ops Hero

JANUARY 25, 2021

Similarly, the publishers will be able to fill their ad inventory through ad exchanges from the premium advertisers maximize their revenue. Real Time Bidding (RTB) is a part of programmatic media buying process. RTB refers to a practice of trading ads in real time on per impression basis in an instant auction.

Ad Exchange

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

Advertising

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals.

CPM

Brid.tv

APRIL 14, 2024

In simple terms, it’s a measurement of whether the placed ad on a website was actually viewed by the users. How Is Ad Viewability Measured? Ad viewability is usually measured based on industry standards and guidelines set by organizations such as the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB).

Viewability

Brid.tv

NOVEMBER 22, 2022

Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich Media Ads N/A.

Header Bidding

Automatad Inc.

DECEMBER 1, 2023

Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) Out-stream ads autoplay when they come into view and pause if the user scrolls past them.

Video Ads

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. The post Advanced Features and Tools in Google AdX appeared first on Cool Media.

Header Bidding

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. Marketing Approach : Developed highly targeted digital ads with dedicated landing pages for each audience tier.

Advertising

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

Header Bidding

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads.

Viewability

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.

Advertising

Lemonads

SEPTEMBER 10, 2020

Not only do they offer various customization options, helping publishers to customize their native ads as per their websites, but they also offer various types of native ads widgets that you can place on various sections of your website!

Native Advertising

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Ideally, you’ll want to aim for a mix of the two.

Advertising

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding

Monetize More

MAY 31, 2022

With the rCPM formula, you can estimate how much ad revenue the publisher makes per 1000 ad requests. Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner.

CPM