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Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

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