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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.