Remove programmatic-advertising-explained
article thumbnail

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

article thumbnail

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

article thumbnail

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

Several clicks were required to refuse all cookies, as opposed to just one to accept them,” CNIL explained. Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. Read more on VideoWeek.

Ad Tech 98