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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. It is also important for publishers to consider the format of their ads.

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. As for the payback time, it took only 1 month – learn more about this impressive case.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. What type of ad product could traditional publishers build?

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

A combination of native and catalog feed ad units was used, and both delivered impressive results. Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. click rate (exceeding industry benchmarks).