Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

MAY 30, 2023

Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Clearcode

MARCH 13, 2023

Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. digital display owners) use private IP networks for display content. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising. Banner Ads. Although Brid.TV

Advertising 75

Advertising CPM Mobile Ads Banner 75

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services.

Ad network 98

Ad network Conversion CPC CPM 98