Ad Monsters
JANUARY 30, 2024
As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25.
Ad Monsters
DECEMBER 26, 2023
AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.
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Digiday
OCTOBER 18, 2022
As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. .” ” they noted.
Monetize More
APRIL 21, 2023
As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.
Ad Ops Hero
MARCH 25, 2023
This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Using this new feature, you can accurately measure how your audience responded to your ads while still protecting user privacy. Google is investing in Campaign Manager 360 and new tech features.
Ad Ops Hero
JANUARY 25, 2021
Compromising User Data for Targeting Purpose : This is one of the major drawbacks of Real Time Bidding as the publisher need to share the user data with advertisers to serve the relevant ads at all the time.
Ad Ops Hero
MARCH 25, 2023
This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. GA4 is also focused on customer privacy.
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