Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

Ad network 40

Ad network Video Ads Header Bidding CPM 40