are-your-video-views-accurate-comparing-video-viewability-metrics 
YieldBird
MAY 31, 2023
And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. How common is ad fraud? However, not all bots are bad.
YieldBird
MAY 31, 2023
And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. How common is ad fraud? However, not all bots are bad.
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